Izmalkova Anna Viktorivna

Izmalkova Anna Viktorivna

Teacher of the Department of German Philology of Vasyl Stus Donetsk National University

Scientific publications:

1. Conference abstract “Features of the Advertising Discourse (on the Material of Advertising Texts of Automobiles)” (Inter-university conference “Comparative Study of Germanic, Romance and Slavic Languages and Literatures” (Vinnytsia, 2016)).
2. Conference abstract “Tactics of Emphasis Shifting” by Implementation of the Strategy of Manipulation in the Advertising Discourse” (Inter-university conference “Comparative Study of Germanic, Romance and Slavic Languages and Literatures” (Vinnytsia, 2017)).
3. Article “Implementation of the Communicative Strategy of Manipulation in the Advertising Discourse (on the Material of the Texts of Car Advertising)” (Visnyk SNT (Vinnitsa, autumn 2017)).
4. Conference abstract “Language Means to Express the Tactic “of Modeling the Identity of the Addressee” in the Advertising Discourse” (All-Ukrainian Scientific Conference “Topical Issues in the Study of Germanic, Romance and Slavic Languages and Literatures and Methods of Teaching of Foreign Languages” (Vinnytsia, 2018)).
5. Conference abstract “Lexical Means to Express the Tactic “of the Unique Offer” in Advertising Discourse” (25th anniversary conference of the Association of Ukrainian Germanists “German in Ukraine: Traditions, Successes, Tasks” (Lviv, 2018)).
6. Article “Language Means to Express the Communicative Tactic of “Focusing on Purchaser’s Needs” in Advertising Discourse” (Typology of Language Meanings in Diachronic and Contrastive Aspects (issue 35-36)).
7. Conference abstract “Tactics of Argumentation” in the Advertising Discourse” (All-Ukrainian Scientific Conference “Topical Issues in the Study of Germanic, Romance and Slavic Languages and Literatures and Methods of Teaching of Foreign Languages” (Vinnytsia, 2019)).